Wrap your brand in Ecova™
Paper alternative plastic packaging

Plastic-free performance. Built for your products and your manufacturing lines.

ECOVA® is a paper-based, heat-sealable packaging solution engineered to replace conventional plastic films without sacrificing efficiency, shelf presence, or performance. Powered by patented PAPERLOCK® technology, ECOVA delivers reliable sealing, broad production flexibility, and a plastic-free structure brands can stand behind.

From frozen foods to wellness and personal care, ECOVA enables brands to meet evolving sustainability expectations while maintaining relevance, qualification, and authority at shelf.

Introducing ECOVA™ Sustainable Packaging Solutions

ECOVA™ is a paper-first packaging platform designed to eliminate single-use plastics without sacrificing performance or production efficiency. Our portfolio of ECOVA solutions is engineered for specific market needs, delivering plastic-free, recyclable structures that are ready to scale.

Built for a changing regulatory landscape

As extended producer responsibility (EPR) programs expand and national retailers accelerate the removal of non-recyclable packaging, ECOVA provides a ready-to-deploy alternative with expedited paths to market, helping brands stay compliant, competitive, and ahead of change.

Designed for curbside recyclability

ECOVA paper structures are designed to meet recyclability requirements in U.S. paper recycling streams and are pre-qualified through How2Recycle. ECOVA is certified as Plastic Free Packaging by Control Union UK (CRC: PF000.450).

Ecova™ Portfolio

Packaging Paper

A versatile, plastic-free base paper ideal for wrapping and sealing everyday products.
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Moisture Barrier

Protects contents from humidity and light moisture, keeping products fresh and intact.
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Grease & Moisture Barrier

Adds resistance against oils and moisture, perfect for food and specialty applications.
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Enhanced Moisture & Oxygen Barrier

Provides maximum protection from water and oxygen, extending product shelf life.
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Sustainability, by design

Sustainability is embedded in every product and decision we make. Developed and manufactured by Rapids Paper + Packaging, ECOVA™ solutions are engineered to replace traditional plastic packaging while delivering the performance brands require. All products are produced in Green Bay, Wisconsin using processes optimized to conserve resources, reduce waste, and support continuous improvement
Through disciplined innovation and responsible manufacturing, ECOVA helps reduce environmental impact while enabling our brand customers to achieve their own sustainability goals.

Ecova™ Benefits

Frequently Asked Questions (FAQs)

What is ECOVA™?

ECOVA is a recyclable, heat sealable portfolio of packaging papers that replace plastic films and overwraps in applications like towel & tissue, frozen food, produce, dry goods and more. It is a paper solution that delivers runnability at current line speeds while eliminating plastic.

Has ECOVA™ been designed for circularity?

Yes! ECOVA is made from paper with coatings, adhesives, inks and varnishes designed around repulpability. ECOVA enables a brand to streamline packaging design and right-size packaging to reduce waste.

Is ECOVA™ made with the use of responsibly sourced fiber?

Yes! The ECOVA Product Line is SFI Certified, a symbol of responsibly sourced fiber.

Has ECOVA™ been certified or verified by third parties?

Yes, ECOVA is:
• SFI Certified (BVC SFICOC-003921)
• Pre-qualified by How2Recycle (Label #28266)
• Certified Plastic Free (CRC: FP000.450)
• The Patented, Power of Paperlock Patent (US Patent # 11,897,226 B2)

Is ECOVA™ food-safe?

Yes! ECOVA complies with FDA food contact requirements and is manufactured under rigorous food-safety standards per 21 CFR 176.170, 21 CFR 176.180 and 21 CFR 175.10521 standards.

Will ECOVA™ keep my product fresh?

ECOVA is engineered with barrier coatings that protect against moisture and oxygen, ensuring both frozen and dry goods maintain their intended shelf life without relying on plastic

What is the timeline if I switch to ECOVA™?

Most customers can trial ECOVA within 4-6 weeks, with full conversion as quickly as 90 days to 6 months, depending on line trials, qualifications, and scale.

What makes ECOVA™ different from other paper packaging on the market?

• ECOVA is heat-sealable without added adhesives and runs on existing FFS equipment.
• The ECOVA portfolio includes various barrier products to protect against moisture and oxygen for frozen and dry goods.
• ECOVA is recyclable, pre-qualified by How2Recycle, meets Fiber Box Association Tier 1 protocol.
• Premium appearance – Printable surface for branding with natural paper look and feel.

What is the line speed?

ECOVA typically runs at full production speed, matching the efficiency of traditional plastic wraps. Customers have successfully run ECOVA on high-speed lines without sacrificing throughput.

I want a matte finish; can I get that?

Yes! ECOVA can be produced with a matte or natural paper finish for a premium look and enhanced shelf appeal.

What if my product requires additional development?

The ECOVA product comes with a team focused on rapid retailer acceptance through package development and retail qualification. Nimble and flexible, just like our product. We will work with you to ensure your brand is being lifted off shelf before you know it.

Don’t take our word for it, take theirs.

“We focus on papers that are recyclable, so that it is easy and intuitive for the consumer. Because frankly, if the consumer adoption and understanding isn’t there, we’re never going to get solutions in place that work for the environment.”

– Brand Manager – CPG